DIRECT MAILERS
According to a recent report, direct mailers are 6X more effective than digital messages. This is becoming even more true as digital advertising ROI is being hampered by regulatory concerns regarding privacy.
Today, a blend of both direct mail and digital reach-outs is what 85% of consumers prefer.
Print enhances your digital efforts. And visa versa.
Additionally, direct mail cuts through the digital clutter.
Most households receive about two to four direct mailers daily. Those same households also receive about 150 email messages daily, plus hundreds of other digital messages.
Your direct mailer doesn't have to compete with 150 other direct mail pieces in the mailbox!
People are still eager and in a happier state-of-mind, to check their mailboxes, so a direct mailer is more likely to receive positive attention. At the very least, the recipient must touch it and look at it before deciding what to do with it.
A final bonus: A print piece is easy to save and easy to pass along to a friend or neighbor.
P.S. Did you know even Google sends our print mailers with discount offers to get more advertisers?
MISSION CRITICAL: Why you should give your direct mailer project to us.
- You save on the labor costs of staff stuffing envelopes.
- You save on the labor costs of staff affixing postage.
- Direct mail is difficult to sort to post office specifications.
- IDEA! puts a a barcode on each piece making it easier for the USPS.
- IDEA! has a 98.5% accuracy rating with USPS, the minimum is 85%. This means we get better postal rates for our customers.
- IDEA! can assist with acquiring a mailing list that more accurately targets your potential customers.
- We can provide you with expert advice and tips. For example, we recommend folks send out at least one first class mailer a year because “dead” mail is returned, allowing for the opportunity to clean up the list.
What makes for a good direct mail campaign?
A good direct mail campaign requires some thinking and planning. Here are some ideas for creating a great direct mail piece.
PERSONALIZE
If possible, use the person’s name rather than “occupant” or “homeowner.”
GRAB ATTENTION
Attract your recipient with an attractive image, design, and well-written headline.
SECOND PERSON
Write your copy so that the reader can picture himself or herself benefitting from your offer. For example, “You’ll love your new …”
CLEAR, CONCISE, COMPELLING COPY
Write your copy so that it’s friendly and easy to understand. Stress the benefits of your offer more than the features.
OFFER A DISCOUNT, FREE TRIAL, OR BUY ONE GET ONE
These are good standbys and effective.
MAKE THE OFFER TIME LIMITED
An end date offers a motivation for people to act promptly.
TESTIMONIALS
Testimonials can be the clincher in making a sale, so if you have them, use them. If there’s room, it helps to have a picture of the person to go with the testimonial.
CALL-TO-ACTION
Be clear on what you want people to do. If it’s a phone number, put it in more than one place so that it’s easy to find.
TRACKING
Include a method for tracking whether it’s a dedicated phone number, a coupon code, or simply bringing the mailer to your business.
SUPER SIZE IT
Larger postcards or envelopes get more attention.
ADD A QR CODE
These scannable codes can take your recipient to a fun offer on your website.
DON’T FORGET YOUR BRANDING
Your direct mail pieces should blend well with your other marketing efforts, whether online, broadcast, or print.
USE A CLEAN MAILING LIST
If you keep a mailing list, always be updating it. If not, IDEA! Printing & Graphics can supply a targeted mailing list using your specifications.
MEASURE
Measure your results so you can adjust your offers going forward.
MULTIPLE MAILINGS
Plan for several mailings. People usually need to receive your mailers four to six times before there’s a noticeable impact.
Typical Examples of Direct Mail
- Postcards
- Grand Opening Mailers
- Sales Mailers
- Liquidation Sales Mailers
- Flyers
- Direct Response Letters
- Fundraising Letters
- Important Notices
- Self-Mailers
- Business Reply Cards
When everything for your campaign is in place, we complete the project by addressing the printed pieces plus applying barcodes and sorting for maximum postal discounts.
Learn more about our mailing services.
